Winning the Story Wars 4c4g2j
680 Kč 682 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
| Autor: | Sachs, Jonah |
| Nakladatel: | Conta Gromberg Communication |
| ISBN: | 9781422143568 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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