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Advertising: A Very Short Introduction 3g5z4i

13 %

272 Kč 314 Kč

Odesíláme do 5 až 7 dní

Sleva až 70% u třetiny knih

Popis knihy

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Autor:	Fletcher, Winston (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster U
Nakladatel:	Oxford University Press
ISBN:	9780199568925
Rok vydání:	2010
Jazyk :	Angličtina
Vazba:	Paperback
Počet stran:	160

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